Marketing Research - An Applied Orientation

By: Malhotra Naresh K. , Hall John, Shaw Mike, Crisp Mike

Price: $18.00

Quantity: 1 available


An applied Orientation incorporating a thorough treatment of the fundamental concepts of marketing as well as a coverage of the practical, managerial consequences and outcomes of market research in real business situations. Developed specifically for Australia and New Zealand.

Title: Marketing Research - An Applied Orientation

Author Name: Malhotra Naresh K. , Hall John, Shaw Mike, Crisp Mike

Categories: Other,

Publisher: Sydney, Prentice Hall Australia Pty. Ltd.: 1996

Binding: Pictorial Card Cover

Book Condition: Good

Size: 4to - over 9¾" - 12" tall

kg: 1.00 kg

Seller ID: 000652

Keywords: Marketing, Business, ,